Have you ever heard someone say that they sell a product or service that “sells” itself? Well, I’m here today to tell you that is complete nonsense, my friend. …

It’s easy… it really has EVERYTHING to do with their marketing approach. That’s it — end of story. Well, actually there’s more to it. Let me tell you a story, that happened recently… It was late in September and I was out of town and needed to stop somewhere to take a pee. I saw this…

Being an earnest student of markets…business, salesmanship and copywriting, I have discovered that all of us become our dominating thoughts and desires… Building character through dead copywriters and marketing legends As I slammed the cellar shut, to the temple of wisdom, and climbed to the thirteenth step, I discovered something remarkable. It was kind of like a sixth sense. This sort of “infinite intelligence” went into…

That is the question. Especially, when it come to delegation, or what most people refer to as outsourcing. Sometimes we get so caught up in our work and running the business, we tend to believe we are the ONLY ones that can do the thing we do. Truth be told, sometimes we are faced…

There is no strategic advantage, whatsoever, to being the second or third best price in your marketplace… However, there is a major advantage to being the most expensive price. Now, I know most of your reading this may say: “Justin, how can that be?” Hey, I know, you know, that he business battlefield is rough and tough as it is. Them streets are mean. But, really, do you want to be in an all-out price war?

AIDA, AIDA, AIDA… if you not sure what the fuss is about, is an acronym that helps us marketers remember the four phases of ALL marketing. A — attention I — interest D — desire A — action As you can see in the illustration that is commonly available on…

Especially, when you’re pinching pennies to pay for groceries or feeling “the pinch” when you pump your gas. However, I’m going to take a stand today and say that nobody should let these small potatoes get in the way of your MISSION. Honestly, I don’’t drive the latest, greatest car…

Recently, I got an email, from someone who usually doesn’t do email, the legend: Dan Kennedy. He mentions something about how information is like a commodity ad he was doing a recap at Russell Brunson’s FHL event. Dan pretty much says that most of us (copywriters) don’t know or teach…

How many times have we heard this phase, “Build it and they will come!” That’s 100% total nonsense. Honestly, this is the kind of mindset that made me wanna quit going to school. I mean what they teach you in college, and lower education, especially in public schools, is total bull crap. Basically, school…